The Pyramid of Metrics Workshop
Translate Goals into Measurable Metrics to Achieve Success
In our 2-hour workshop we will walk you through the process of turning your company goals into measurable metrics and key performance indicators to build your successful data-driven marketing organization.
2-hour workshop
Actionable Templates
Workshop Replay
Some of the clients we've worked with
You Want to Work Data-Driven. But What Data will Guide You Towards Your Objectives?
Company goals are usually well defined. But what we can measure with digital analytics tends to be a few steps removed from company objectives. So how do you figure out what data to use for optimization and what data to ignore?
- You've got data, but what data gets you to your desired objectives?
- Your Metrics don't resemble your Objectives 1:1. So how do you connect them?
- You want to align your organization around data, but you're unable to prove the direct relation to success.
A System That Clearly Aligns Company Objectives to Measurable Metrics and that Calibrates Itself.
What you need is a system. A Pyramid of Metrics that clearly aligns your company objectives (top-down) with Key Performance Indicators that are crafted from Measurable Metrics (bottom-up). Once you have this in place, you can tweak and optimize your system as you grow, while your organization can continue to focus on driving output that moves the right metrics.
- You need a System in place that clearly illustrates the connection between objectives and metrics.
- The System is easy to share internally and can be continuously calibrated as you grow.
- The System makes it easy for everybody to align their efforts and output towards your shared objectives.
The Pyramid of Metrics Workshop
In our 2-hour workshop we will walk through the process required to turn your company goals into key performance indicators crafted from measurable metrics. We’ll start out with a 30-minute presentation to walk you through our concept, after which we break out into smaller groups to flesh our your actual company objectives out into KPI’s and metrics. At the end of the workshop, you and your team should have a clear grasp of our methodology and be able to turn all your marketing objectives into measurable metrics yourself.
- A 2-Hour Virtual Workshop with your entire team led by our consultants.
- Our Workshop Templates to Create Your Own Pyramid of Metrics.
- A Video Recording of the Full Workshop to Review Afterwards.
- Our Pyramid of Metrics Guide as a Reference for Future Work.
The Data to Value Pyramid of Value Workshop
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Are you ready to build your Pyramid of Metrics together?
We can’t wait to get started with you. Schedule your free intake call and we can see if this workshop is something for you!
What is included in your purchase
- A 2-Hour Virtual Workshop with your entire team led by our consultants.
- Our Workshop Templates to Create Your Own Pyramid of Metrics.
- A Video Recording of the Full Workshop to Review Afterwards.
- Our Pyramid of Metrics Guide as a Reference for Future Work.
Workshop:
Pyramid of Metrics
by Data to Value
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A 2-Hour workshop with your entire team
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Actionable workshop templates
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Our Pyramid of Metrics Explainer Guide
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Full Video Recording of the Workshop for Replay
About Data to Value
Data to Value is a marketing analytics consultancy focussed on helping it’s clients to turn their marketing data into business value. We do that by implementing & maintaining marketing technology and building custom marketing technology solutions for our clients. We take care of the technical heavy lifting, so our customers can focus on making decisions with the high quality data we provide.
We specialize in Google Analytics 4, Snowplow Analytics, Google Tag Manager, Server-Side Tag Manager and Google Cloud Platform for Marketing Data Warehouse projects.
We’re a remote-first & asynchronously organized company that values intellectually challenging projects and long-term partnerships with it’s clients. Want to know more? Check our about page.