Data Solutions for Marketing Excellence
Leverage Your Data to Outperform Your Competition
Leverage Your Data to Outperform Your Competition
Your unique first-party data is what sets you apart from the competition. The data you send back into the advertising platforms is the only lever you have left to differentiate yourself from your competitors. Improve the signal you give to the advertising algorithms, in order to:
- Improve conversion rates
- Shorten conversion journeys
- Decrease customer acquisition cost
- Boost customer lifetime value.
We can’t wait to do the same for you! Want to know how?👇
The Blueprint to Data-Driven Success
This is where we tell you about the secret sauce. The magic solution that will print you money out of thin air. The silver bullet that will make you surpass all your goals and crush your targets with ease. Are you ready?
Hard work… A great process… A great team… I’m sorry, we don’t sell snake oil. Those things will always be required and anybody who tells you differently is lying.
However, we developed our Data to Value Blueprint method to get our clients up to table stakes as quickly as possible. The Blueprint consists of 3 parts:
- MarTech Maturity Assessment:
Do you have the technological infrastructure that you need to take action?
A thorough self-assessment checklist that helps you evaluate what capabilities you have and which ones you’re lacking in order to turn marketing data into value for your organization. - Data IMPACT Prioritization Framework:
How do you know what project to work on, and what to work on first?
A framework that helps you easily score & prioritize all potential opportunities you see for data in your organization so that you can focus on the ones most likely to have impact. - Pyramid of Metrics Workshop:
How do you connect overall business goals to relevant metrics for your team?
The Pyramid of Metrics workshop makes it clear for everybody in the organization how their day-to-day work contributes to company goals and how they can optimize and make an impact.
- Easily Collect, Transform & Activate Data in All Platforms
- Identify where to focus first, for Outsized Impact & Results
- Ideate, Experiment, Evaluate & Optimize with Confidence
We Collect, Transform & Activate your Data
At Data to Value we help marketing teams achieve their goals by enabling them to work with data effectively. We envision, architect, create and maintain the data infrastructure that is needed to be successful in digital marketing and advertising.
We collect high-fidelity, high-quality data via Google Tag Manager and Server-Side Tagging. We ingest, enrich and transform all data from advertising platforms, analytics and your backoffice in the marketing data warehouse in Google BigQuery. Lastly, we activate the data back into advertising and marketing platforms to directly drive results and improve your Return on Ad Spend.
It’s that simple…
Our Tried & Tested Approach
We have a well structured approach to ensure your Time-to-Value for our partnership is as short as possible.
We always kick off our collaboration with our Navigator Package which includes an in-depth technical audit and stakeholder interviews so that we fully immerse ourselves in your business. The outcome is a detailed 12-month roadmap highlighting your challenges and how we think you should address them.
Next, we will up-level your technical marketing capabilities to the level required for you to achieve your goals. We will ensure you capture high-quality data you can trust, unlock it all to your organization via the Marketing Data Warehouse and build the data activation capabilities you need to the ad platforms and marketing tools you use.
Meanwhile, while the developers are at work, we will collaborate with your team to identify where the opportunities for data-driven growth lie exactly and how we can impact them most effectively. At the same time, we will foster and instill a culture of data-driven working and experimentation together with your team.
When Phase 1 of the technical work is done, we can go through our first iterative loop together. We will:
- Identify & Hypothesize an Impact Opportunity for Data
- Collect, Transform & Activate the Required Data
- Evaluate, Learn & Optimize the Results
Eventually, we aim for you to in-source as many aspects of this cycle as possible. In most cases, we remain responsible for data quality monitoring and technical implementation of new data points.
Why work with Data to Value?
Marketing Technology & Digital Analytics is a fast-paced industry with ever changing tools and best-practices. In order to stay ahead of the competition, you need senior talent that is up-to-date and that has seen it all before.
At Data to Value, we operate as a fully-remote, senior-only, specialist agency. Being fully-remote, we have access to talent from all across the world. By only hiring seniors, we make sure we always deliver high quality results within ambitious timelines.
Our Clients Love Working With Us 👇
Getting Value from Data
Data to Value has been around since the 1st of January 2019. Originally founded as “Rick Dronkers Consultancy”, I started freelancing after leaving my role as the Director of Analytics at a large Google Premier Agency in The Netherlands. The entrepreneurial itch was too big to ignore, and I felt that “this whole Cloud thing might actually be something” and was worth the plunge into entrepreneurship. Fast-forward to today, and we have a ambitious group of remarkable consultants that are all eager to turn Data into Value.
The name Data to Value originated from a slide deck I once made for our junior trainees at my former employer. I highlighted:
“Data Collection has no value, Data Transformation has no value, Data Analysis has no value. Only when somebody or something takes action and makes a change in the world, value can be created.”
This remains the core of our philosophy to this day. In the end, we’re doing this to create some form of value, and that value does not come from reports & dashboards collecting dust. That’s just very expensive data.
Senior-Only & Fully Remote Agency
We’ve been working fully remote since our inception in 2019. When COVID-19 happened, we where well prepared and suddenly all of our clients also got a taste of the remote life, which made things even easier. We carefully select our people and make sure they’ve been productive and happy with remote work before they join Data to Value, and possess certain character traits that help.
We also have a senior-only hiring policy at Data to Value. We believe that in order to build a well functioning fully-remote consultancy you have to rely on senior talent that can work independently. This also sets us apart from the competition, where leveraging junior talent is often a go-to move to boost agency profitability. If you partner with us, you always work with your dedicated senior consultant.
Google Marketing & Cloud Platform Focus
We’ve specialized our efforts and focus mainly on the Google Marketing Platform and Google Cloud Platform with our services. By applying this focus, we’re able to stay up-to-date about all relevant updates and make sure we extract the most out of these platforms.
Company Details
- Founded in 2019 📍
- Senior-Only Agency 🧠
- Fully Remote Agency 🌏
- Google Marketing & Cloud Platform Specialists 👨💻
- Worked with clients throughout EMEA and USA 🌍
- Helped more than 50 medium and large businesses 🏢
Data to Value B.V.
Oder 20 Box D7237
2491DC, The Hague,
The Netherlands
[email protected]
+31 (0)85 130 05 20
Chamber of Commerce: 81991428
VAT ID: NL862296316B01