Google Analytics 4 will soon be the only Google Analytics version we can use. A lot of companies have implemented it, but are still relying on it’s predecessor Universal Analytics for daily reporting and analysis. This poses a problem, how do you know your Google Analytics 4 implementation is configured properly and ready for production?

Data to Value has been actively implementing and configuring Google Analytics 4 for it’s clients over the last 2 years. In this webinar, we’ll walk you through the most common technical misconfigurations we encounter and how to fix them. 

Additionally, we got Krista Seiden joining us to share the most common mistakes people are making in the Google Analytics 4 interface when doing analysis, and how to fix those!