Custom Funnels in Google Analytics 4
Google Analytics 4 introduced a new standard report – ecommerce funnel, which allows website owners to visualize ecommerce events such as view_item, […]
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3 TIPS to Improve Your Google Analytics 4 Property
In this short article I would like to give you three simple and actionable tips, that you can implement today and improve […]
Setting up GA4 data export to Google BigQuery
If you’re using Google Analytics 4 (GA4) to collect website or app data, you may want to consider linking your property to […]
Reporting Identity in Google Analytics 4
As a marketer or website owner, it’s crucial to have a complete view of your customer journey across different devices and touchpoints. […]
Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If […]
New Google Analytics 4 Privacy Features Launched
Google just launched its new Google Analytics 4 Privacy Settings (which they said they would in their recent webinar, which we wrote […]