Do you Actually Need Google Analytics? Probably not.
This is a question that in our opinion does not get asked enough. Do you actually need Google Analytics? (Or any marketing […]
Category: Thoughts & Theories
5 Phases towards Marketing Data Maturity
We’ve been working with companies to get their digital marketing setup and measure their efforts for over 10 years. After a while, […]
Silver Bullets: Software Solutionism in Digital Marketing
Solutionism defined as “The providing of a solution or solutions to a customer or client (sometimes before a problem has been identified).” We’re […]
Not Everything that Matters can be Measured
Shown above is a well-known slide from the always interesting Internet Trend Report by Mary Meekers that shows the explosion of data […]
Why (Un)certainty Should Dictate Your Data Strategy
We’re often confronted with biased blanket statements like “Data-Driven Marketing is The Future” in the world of digital marketing (and likely in […]
5 Questions to Ask Yourself Before Hiring an Agency
Agencies. For this post let’s define them as “Companies that help other companies with their marketing related activities.” Besides the original advertising […]