Custom Funnels in Google Analytics 4
Google Analytics 4 introduced a new standard report – ecommerce funnel, which allows website owners to visualize ecommerce events such as view_item, […]
Tag: google analytics 4
3 TIPS to Improve Your Google Analytics 4 Property
In this short article I would like to give you three simple and actionable tips, that you can implement today and improve […]
Setting up GA4 data export to Google BigQuery
If you’re using Google Analytics 4 (GA4) to collect website or app data, you may want to consider linking your property to […]
Reporting Identity in Google Analytics 4
As a marketer or website owner, it’s crucial to have a complete view of your customer journey across different devices and touchpoints. […]
Custom Channel Groupings Arrive to Google Analytics 4
Finally, the wait is over! Custom Channel Groupings are available for Google Analytics 4. You will now be able to create a […]
Should You Use Enhanced Measurements in Google Analytics 4?
Google Analytics 4 has a feature called Enhanced Measurements which helps you to “automagically” collect a bunch of interesting events that you would normally have to manually configure. It’s a very powerful feature that can add a lot of context to your digital analytics implementation to make it more than just page views. But as with all automated features, there are also some downsides to consider.