Privacy Policy

Last Updated: March 28, 2025

1. Introduction

Data to Value B.V. (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, datatovalue.com (the “Website”), including any other media form, media channel, mobile website, or mobile application related or connected thereto.

We are committed to transparency regarding the processing of personal data, its purpose(s), and how you can exercise your legal rights. This policy incorporates information previously found in our separate Cookie Policy.

Our processing activities comply with the General Data Protection Regulation (GDPR) and relevant Dutch data protection laws.

Controller Details
The party responsible for processing personal data (“the controller”) is:

Data to Value B.V.
Oder 20 Box D7237
2491DC The Hague
The Netherlands
Chamber of Commerce number: 81991428

Contact Email for Privacy Matters: [email protected]

For additional information about data protection in the Netherlands, you can visit the website of the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): https://autoriteitpersoonsgegevens.nl/en

Acceptance
By continuing to visit this Website, you accept the terms outlined in this Privacy Policy. Your choices regarding non-essential cookies are managed via our cookie consent tool.

2. What Personal Data We Collect

Personal data means any information relating to an identified or identifiable natural person. We may collect the following types of personal data:

Data You Provide Directly
Contact Information (e.g., name, email address, phone number when you fill out contact forms, subscribe to newsletters, or otherwise communicate with us).
Data Collected Automatically (Usage & Device Data)
Information about your device and how you interact with our Website, collected via server logs and cookies/tracking technologies (see Section 6). This may include your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and timestamps of visits.
Data from Third Parties
We may receive data from third-party services integrated with our website (e.g., analytics providers, advertising partners, social media platforms if you interact with our profiles via links).

3. How We Use Your Personal Data

We use the collected personal data for the following purposes:

Website Operation & Improvement
To operate, maintain, and improve the functionality and security of our Website.
Communication
To respond to your inquiries, requests, and provide customer support.
Relationship Management
To maintain our (commercial) relationship with you.
Marketing & Commercial Offers
To send you information about our services, updates, or promotional materials that may interest you, where permitted by law or based on your consent (You can opt-out anytime via the unsubscribe link or by contacting us at [email protected]).
Analytics
To understand how visitors use our Website, measure the effectiveness of content and advertising (if applicable), and generate aggregated statistical data.
Compliance
To comply with legal obligations and enforce our terms.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

Consent
For non-essential cookies and direct marketing communications (where required). You can withdraw consent at any time.
Legitimate Interests
For operating and securing our website & responding to inquiries initiated by you. We balance our interests against your rights and freedoms.
Legal Obligation
If we need to process your data to comply with a law or regulation (e.g., responding to requests from authorities).
Contract
If processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.

5. Data Sharing and Subprocessors

We do not sell your personal data. We may share your data with:

Service Providers (Subprocessors)
Third-party vendors who perform services on our behalf, such as website hosting, data analysis, email delivery, IT services, and potentially marketing or CRM platforms. We ensure these providers have appropriate data protection agreements in place.
Advertising Partners
As detailed in the Cookies section (Section 6), if you consent to advertising cookies, data may be shared with partners like LinkedIn or Google for campaign measurement and targeting on their platforms.
Legal Authorities
If required by law or in response to a valid legal process (e.g., a court order or subpoena), or if we believe disclosure is necessary to protect our rights, prevent fraud, or ensure safety.

We take steps to ensure that any third parties handling your data do so in accordance with GDPR standards.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies (like pixels) to enhance user experience, analyse site usage, and support our marketing efforts.

What are Cookies?
Cookies are small text files stored on your device. Pixels are small graphic files embedded in web pages or emails. We use the term “cookies” to refer to both.

Types of Cookies

First-party cookies
Set directly by datatovalue.com.
Third-party cookies
Set by other domains (e.g., analytics providers, advertising platforms).

Cookie Categories We Use

Essential Cookies
Necessary for the website to function correctly (e.g., security, remembering cookie consent). These are always active and do not require your consent.
Analytical/Performance Cookies
Help us understand how visitors interact with the website by collecting information anonymously (unless personalized, see below).
Functional Cookies
Allow the website to remember choices you make (e.g., language preference) to provide enhanced, more personal features.
Personalized Content Cookies
Used (with your consent) to tailor website content (like articles or recommendations) based on your interests and past activity on our site.
Advertising/Targeting Cookies
Used (with your consent) to make advertising messages more relevant to you on other platforms. These cookies track your browsing habits across websites to build a profile of your interests. We use tools like the LinkedIn Conversion Pixel and Google Ads Pixel to measure the effectiveness of our advertising campaigns and reach relevant audiences. We also use tools like Leadfeeder and/or Leadinfo which may attempt to identify visiting companies based on IP address data (often linked to publicly available business information).

Managing Your Cookie Preferences

Consent Tool: When you first visit our Website, you will be presented with a cookie consent banner/tool (supported by the IAB Europe Transparency & Consent Framework). You can choose which categories of non-essential cookies to accept or reject. You can change your settings at any time via the “Cookie Settings” or “[Consent choices]” link typically found in the footer of our website pages. This tool also provides details on specific cookies and partners used within each category.
Browser Settings: You can also manage cookies through your web browser settings. Most browsers allow you to block or delete cookies. Consult your browser’s help documentation or visit www.allaboutcookies.org for instructions. Please note that blocking essential cookies may impact website functionality.

Cookie Duration
Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (remain on your device for a set period or until deleted). Our consent tool provides more specific duration information.

7. International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer personal data to service providers located outside the EEA (e.g., in the United States), we will ensure appropriate safeguards are in place, such as:

The country is deemed adequate by the European Commission.
Use of Standard Contractual Clauses (SCCs) approved by the European Commission.
Reliance on the EU-U.S. Data Privacy Framework for transfers to certified US companies.
Other mechanisms permitted under GDPR.

8. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no electronic transmission or storage is 100% secure.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.

Data submitted via website forms is typically retained for 12 months.
Usage data for analytics may be retained for 24 months.
Data necessary for legal compliance may be retained for the period required by law.

When data is no longer needed, we will securely delete or anonymize it.

10. Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure (‘Right to be Forgotten’)
Request deletion of your personal data under certain conditions.
Right to Restrict Processing
Request limitation of how we use your data under certain conditions.
Right to Data Portability
Request transfer of your data to you or another controller in a structured, commonly used format (where processing is based on consent or contract and automated).
Right to Object
Object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent
Withdraw your consent at any time where processing is based on consent (this does not affect lawfulness of processing before withdrawal).
Right to Lodge a Complaint
Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority if you believe your rights have been violated.

Exercising Your Rights
To exercise any of these rights, please contact us at [email protected]. We may need to request specific information from you to confirm your identity. We will respond to your request within one month, though this period may be extended by two further months where necessary, considering the complexity and number of requests.

11. Website Content and Intellectual Property

All brands, images, texts, comments, illustrations, (animated) images, video images, sounds, and technical applications used to operate this Website, and more generally all components used on this Website, are protected by intellectual property laws. Any reproduction, repetition, use, or modification, by any means whatsoever, of all or part of it, including technical applications, without our prior written permission, is strictly prohibited. Our failure to take immediate action against any infringement does not constitute tacit consent or a waiver of rights.

12. Responsibilities

Our Responsibility
We strive to maintain the Website but are not liable for failures, disturbances, or interruptions preventing access, unless caused by our gross negligence or willful misconduct.

Your Responsibility
You are responsible for how you connect to our Website and for protecting your equipment and data (e.g., against viruses). You are responsible for the websites you visit and the information you seek. You agree not to misuse the Website or violate this policy. You are liable for any damages caused to us or third parties resulting from your misuse of the Website or violation of these terms.

13. Children’s Privacy

Our Website is not intended for or directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16 without parental consent, we will take steps to delete that information.

14. Links to Other Websites

Our Website may contain links to other websites not operated by us. If you click a third-party link, you will be directed to that site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top indicates the latest revision. We encourage you to review this policy periodically. Your continued use of the Website after changes signifies your acceptance of the revised policy. For significant changes, we may provide more prominent notice (e.g., on the website homepage or via email if we have your address).

16. Applicable Law

This Privacy Policy and any disputes related thereto are governed by Dutch law. The competent court in the district where Data to Value B.V. has its place of business (The Hague) has jurisdiction unless a mandatory legal exception applies.

17. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us:

Data to Value B.V.
Attn: Privacy Officer

Oder 20 Box D7237
2491DC The Hague
The Netherlands

Email: [email protected]