Using data to make better decisions, faster.
Usually when I ask a client why they need me to improve and enhance the data they measure we end up with […]
Author: Rick Dronkers
Marketing and analytics consultant helping companies turn their marketing data into business value since 2009.
Exploring the Territory & Estimating Uncertainty to Understand the Business
As a consultant sometimes you get this feeling of “this is another one of those”. The feeling you get when Company X […]
Zooming out before diving in: What are you solving?
If your only tool is a hammer, every problem looks like a nail. Mark Twain or Abraham Maslow or some other smart […]