Custom Funnels in Google Analytics 4
Google Analytics 4 introduced a new standard report – ecommerce funnel, which allows website owners to visualize ecommerce events such as view_item, […]
Author: Peter Sutarik
3 TIPS to Improve Your Google Analytics 4 Property
In this short article I would like to give you three simple and actionable tips, that you can implement today and improve […]
Setting up GA4 data export to Google BigQuery
If you’re using Google Analytics 4 (GA4) to collect website or app data, you may want to consider linking your property to […]
Reporting Identity in Google Analytics 4
As a marketer or website owner, it’s crucial to have a complete view of your customer journey across different devices and touchpoints. […]
Should You Use Enhanced Measurements in Google Analytics 4?
Google Analytics 4 has a feature called Enhanced Measurements which helps you to “automagically” collect a bunch of interesting events that you would normally have to manually configure. It’s a very powerful feature that can add a lot of context to your digital analytics implementation to make it more than just page views. But as with all automated features, there are also some downsides to consider.
GA4 Tips: How to avoid (other) in your Google Analytics 4 reports (Cardinality)
If you’ve worked with Google Analytics 4 (or even Universal Analytics) before, you might have noticed this “(other)” value in your reports. […]