iOS 17 Link Tracking Protection (LTP) Update – A Practical Guide
“iOS tracking update again, what do we have to deal with now?” That is a question a weary marketer might ask, who […]
Custom Funnels in Google Analytics 4
Google Analytics 4 introduced a new standard report – ecommerce funnel, which allows website owners to visualize ecommerce events such as view_item, […]
3 TIPS to Improve Your Google Analytics 4 Property
In this short article I would like to give you three simple and actionable tips, that you can implement today and improve […]
Setting up GA4 data export to Google BigQuery
If you’re using Google Analytics 4 (GA4) to collect website or app data, you may want to consider linking your property to […]
Reporting Identity in Google Analytics 4
As a marketer or website owner, it’s crucial to have a complete view of your customer journey across different devices and touchpoints. […]
Custom Channel Groupings Arrive to Google Analytics 4
Finally, the wait is over! Custom Channel Groupings are available for Google Analytics 4. You will now be able to create a […]